Knowledge Base

Attracting Your Customers

In this video, you’ll learn to identify the potential leaks in your marketing funnel and to optimise your lead generation techniques. You’ll have a clear idea of how to boost the overall user experience of your campaigns and site.

Building Your Credibility

Demonstrate your credibility by building trust and delivering value. You can do that by: adjusting your landing page, ensuring a professional and consistent online presence, and establishing personal credibility

Building Your Landing Page

We will give you step-by-step instructions on how to create your first landing page. We will cover some of the most popular tools, show you how to collect data and iteratively improve the performance of your page. We will also share top tips from some of the most successful landing pages.

Developing a technical MVP

Even if you have started your product build, or have a product that you’re already selling, the technical MVP options provide novel ways to test new features or solution-pivot ideas.

Founder-Idea Fit

A business idea is worth very little without passion, expertise and timing. In short, execution is just as important as your idea. Leave open the chance that you might discover a more natural starting point for a business to flourish. One that is aligned with your entrepreneurial DNA. 

How the supply chain works

As a physical product founder, building out your supply chain will be one of, if not the, most important things you do. It has the potential to make or break your business and will function as the backbone of your business.

Basic Unit Economics

Understanding the costs associated with your product can help you determine pricing, break even cost and level of scale required for your business as you move along. Setting targets also keeps you ambitious whilst being realistic about the resources you have in order to build your business.

How to build a digital MVP

We will explore how some big brands originated from minimal starting points, and then get stuck into the pros and cons of the different ways to build an early version of a product – specifically for those who don’t have a background in software development.

How to Find Your Niche

In business, a niche is a subset of a larger market that targets a specific problem or audience. When you’re starting a business, this can be a huge advantage, as a niche will provide you with focus.